Our 2030 plan

Welcome

Here at Queen Mary our aim is to offer something for everyone. Regardless of their age, background or level of ability, we want everyone to feel able to engage within sport and physical activity, as we will put our students at the heart of all our decision making.

Download our Sport & Physical Activity Plan Sport at Queen Mary

Our mission

To engage, develop and unite through sport and physical activity.

Our vision

To create an inspiring and inclusive environment where every student is empowered to grow and thrive through their sport and physical activity journey.

Our values

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  • Collaborative

    To actively encourage engagement and the development of partnerships and communities both internally and externally.

  • Inclusive

    We will aim to be diverse, accessible and inclusive, by ensuring that we attract engagement from all aspects of the population of the university, and increase participation levels.

  • Honest

    To develop an inspirational and inclusive student sporting community which will be built on pride, partnership, integrity and trust.

  • Ethical

    To provide a productive, affordable, sustainable sporting offer.

  • Supportive

    We will aim to inspire and develop our students to realise their full potential, promoting high levels of ethical and professional behaviour, and helping to shape the professionals of the future.

Our aims

Develop and engage

Creating a vibrant, supportive and inclusive sporting community to allow all to have ownership of their experience, engage in our programmes and achieve, whilst contributing significantly to our students’ and staff’s wellbeing

Inspire and empower

To increase the levels of participation within sport and activities across the whole of the university community, adapting and creating life-long sporting and wellbeing habits, and an empowering environment.

Retain and sustain

To be embedded in our community and to create a lifelong affinity to QMUL Sport, whilst investing in the sporting future at QMUL to develop a sustainable model for sport and our activities.

Desired outcomes

Increase participation in sport and activities across our campus community, inspiring lifelong sporting and wellbeing habits.

Develop our work with partners to increase sport and activity based opportunities for our students, developing them as individuals, and the wider university community.

Enable students (and staff) to create an empowering environment for sport and activities, wellbeing, and improving satisfaction levels across all areas.

Educate our students around the importance of sport and activity to improve our physical and mental health, as well as helping to build resilience and gaining skills for life after university.

Develop a sustainable model of sport and activities at QMUL, by investing in our sporting future, creating a productive, affordable and responsible sporting offer which is inclusive and accessible for all.

  • Our pillars

    We have developed four strategic pillars and objectives which will enable us to achieve our overall aims, which help support the university and Students’ Union strategy and will play a vital role in helping to address come of the challenges faced in society today.

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    Three students collecting certificates and trophies at Societies Awards
    A group of students wearing This Girl Can campaign t-shirts, someone in the middle is holding a basketball
  • Pillar 1

    Enhance the student experience by promoting physical activity, wellbeing, and employability.

    What does it mean?

    We will look to ensure that all our students understand, appreciate and have access to activities that benefit and encourage a healthy lifestyle, and we will promote the importance of sport and physical activity at every opportunity when engaging with our students. We will look to support and develop our students core competencies through sport and physical activity, in an effort to increase their employment and career opportunities post university life. We will provide opportunities to gain additional qualifications where possible for our students, and will look to increase our internal and external partnerships to help provide options for our students to gain practical experiences to support our students transition into graduate employment.

    Our plan for success

    Increase the percentage of students meeting recommended physical activity levels to improve their physical and mental health.

    Enhance student wellbeing through increased sports participation and expanded support services.

    Develop employability skills among students by integrating professional development opportunities within sports programmes.

  • Pillar 2

    Promote diversity and inclusion within our sports programmes.

    What does it mean?

    We will make sport and physical activity more inclusive and welcoming for all so that everyone can have confidence that there is a place for them in sport, by promoting women’s and disability sport, championing diversity and looking to find investment for all groups. We want to help everyone get active, whilst also supporting our most talented athletes allowing them to realise their full potential, regardless of background or location. We will look to apply our knowledge and understanding of the positive links between exercise, nutrition, physical and mental health to improve wellbeing across our diverse student body.

    Our plan for success

    Increase participation of under-represented groups in sports programmes to foster a more inclusive sporting community.

    Enhance overall satisfaction with sports facilities, programmes, and services among all student groups.

    Expand targeted outreach initiatives to engage minority and under-represented student populations in sports programmes.

  • Pillar 3

    Strengthen community engagement and collaboration through sport.

    What does it mean?

    We will work with our internal and external stakeholders and partners to utilise sport as a vehicle for social development and change where possible, and will educate and share knowledge on the impact sport can have both locally and internationally. We will create opportunities for our students to work as coaches, volunteers and mentors in the local community which will in hand develop educational opportunities for the young people in our local community using sport as the outreach vehicle.

    Our plan for success

    Expand the number and quality of internal and external partnerships related to sports programmes.

    Increase participation and engagement across all sports programmes, with a particular focus on community involvement and inclusivity.

    Enhance the volunteer experience by increasing the number of opportunities for our students and volunteer hours contributed by sports programme participants.

  • Pillar 4

    Ensure the financial sustainability and operational efficiency of our sports programmes.

    What does it mean?

    We will look to embrace sustainable strategies across sporting operations, sponsorship & partnerships and student engagement. This will allow us to maximise financial performance while also making a positive impact both internally for our students and externally for our local community. We will focus on financial sustainability and operational efficiency by increasing revenue, improving scheduling and allocating resources more effectively. This will reduce costs and improve overall quality, creating a solid foundation for long-term growth and positive impact.

    Our plan for success

    Increase revenue generation from sports programmes, facilities, and grants.

    Optimise resource allocation to reduce operational costs while maintaining programme quality.

    Improve facility utilisation through effective scheduling and programming.