We want to make writing your manifestos as easy as possible so we’ve put together some helpful tips to get you started.

How to write a manifesto

We want to make writing your manifestos as easy as possible so we’ve put together some helpful tips to get you started.

How do I write a manifesto?

If you’ve nominated yourself, congratulations – you’re now part of our 2021 Elections! One of the main things you’ll need to sort as a candidate is your manifesto. Thinking about what goes into your manifesto is important, especially this year where most of the campaigning will be done online!


A manifesto is your opportunity to explain to students who you are, what you will do if elected and why they should vote for you. It could include your general priorities, specific projects you will work on or the skills and experiences you would bring to the role.


You should try to reach out to as many students as possible. If you just aim your manifesto at a specific group of students you will not appeal to the wide variety of students at Queen Mary. Remember for some positions all students can vote, that includes students at Mile End but also the other campuses such as Whitechapel, Charterhouse Square and beyond. It also includes undergraduates, postgraduates and international students!


Manifesto deadline: Thursday 11th February, 12pm
Submit manifesto



Things to consider

When you write your manifesto, you might want to consider the following:


A short introduction about who you are

For example:

  • What course you are on
  • Membership of clubs and societies
  • Involvement in political activities, parties and groups
  • Any other involvement in student issues/activities
  • What skills you have that you can use to help students

Who you are representing

Students’ experiences at University are incredibly diverse. Think about the community of students you are seeking to represent and the issues and improvements that might matter to them. It’s important to not just rely on your own experiences, you could ask friends for feedback or look at previous candidates or Student Council policies to understand what issues are affecting students.


Who you are representing

Students’ experiences at University are incredibly diverse. Think about the community of students you are seeking to represent and the issues and improvements that might matter to them. It’s important to not just rely on your own experiences, you could ask friends for feedback or look at previous candidates or Student Council policies to understand what issues are affecting students.


What motivated you to stand

Take some time to reflect on why you decided to stand for the role – is there a particular change you want to make? Are there skills or experiences that you think would make you a good representative? These things will help you focus in on what your priorities are.


What your key policies are

Deciding on a few key policies will help give students an idea of what you will do in the role. It’s a good idea to research what previous reps have worked on at Queen Mary and beyond, both for inspiration and to see what work has already been done! Also think about what would influence you to vote for someone else and be clear in explaining what you believe in and what you want to improve.


What makes you stand out

Think about how to make your campaign memorable. Some candidates choose a slogan, hashtag, colour scheme or campaign theme. This can make it easier to create a coherent brand that is recognisable across different platforms.


What is achievable

Make sure your manifesto pledges are achievable. Simply putting a “New swimming pool on campus” might seem like a great idea, but remember you will have to explain to students about how you will achieve your pledges.

Finally make sure your manifesto clearly highlights what position you’re running for!

Think of eye-catching content, snappy titles and ensure your manifesto is clear and easy to read. Try and keep it concise as well – the chances are that students will not read your whole manifesto word to word, they will just look at them main points and headlines.

Use online tools such as Canva and Crello to create a visually eye-catching manifesto.

Download our Crello workbook
  • If you submit a manifesto, you must also submit a plain text version of your manifesto for accessibility. This should be submitted as text only and should not include any images/graphics
  • If you submit an image manifesto, it must be saved in the JPEG file format and cannot exceed one A4 page.
  • You can be as creative as you like – your manifesto can be in colour and have pictures, but it’s a good idea to keep the font simple and use colours that contrast, so it’s easy for people to read.

Contact Us

Representation & Democracy Team